Cosmetic branding film
2022
Product and key visual designed for the Cosmetic brand that uses golden caviar as a raw material. Before deciding on the visual of the branding film, we had various imaginations based on gold. Key visual images include space with intense sun, flowing gold and the gathering of golden grains in the desert.
After selecting the key visual, we made a branding film. It started with the appearance of desert gold coming together, the disassembled parts were assembled, and it focused on showing the detailed elements of the product. Using caviar, which is the raw material of both cream and ampoule, we created a rolling appearance on the product and finally finished with a golden space.
Cosmetics Branding Film's Journey to Eternal Beauty and Gold
for Cosmetic Brand
Key Concept Variation
Branding Film
Planning | Product design | Key image | 3D Motion design
Director | Seomin Lee
Product designer | Seona Yeom, Seungkyu Gim
3D Graphic designer | Yeogyoeng Son