BDCI is providing concept generation to prototype production as well as business strategy. Doobit is so-called a ‘Wearable Sanitizing System’ which is a product without a previous example in the market. Therefore, by having sufficient communication with Client, we intended to achieve what the essence of Doobit is.

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Designing Doobit was defining a completely new concept. In order to expand the idea of ‘sanitizer atomization from a wearable device on your wrist’, constant meetings and countless reviews were held. BDCI believes a product’s structure and design must follow the client’s intention and what is a core value to that specific project.

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Doobit’s core value is ‘a cool way of hand sanitizing’. We figured that the boring and stiff impression carried by the word ‘saniting’ needed a major re-framing. Following our intensive internal reviews, we came up with motifs reminiscent of ‘universe’, ‘planets’ and ‘moon’. These motifs, we believed to be suitable for a ‘cool way of hand sanitizing’ because the cosmic images convey mysterious, futuristic and most importantly, cool.

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Not only do we work with computer renderings, but we also constantly create progressive mock-ups to generate instant ideas for the best decision making. In the beginning phase, hundreds of rough paper mock-ups were made to refine quick ideas into more defined solutions. After that, we utilize our 3D printers for a model with more realistic look sand mechanisms. Finally, we have a working prototype that looks and works just like a production model. Along with this creative process, we make sure that we catch every single detail for improvement.​​​​​​​